Women’s Fitness Association

Mission Statement:
A local and national group of positive exercise-enthused women (personal trainers, group exercise instructors, fitness business owners and avid exercisers) whose goal is to increase the overall standards and ethics for  women in the fitness industry. This will be accomplished through local and national networking events, mentoring and educational opportunities through our website. This is a community of women who work together to raise the bar for current and future women in the fitness industry through partnerships with certifying and supporting organizations.

WFA is a non-profit 501c3 Corporation.

Our Story:
In 2006, several female national fitness presenters got together to discuss how women in the fitness industry could band together to increase the standards and ethics of the industry. It was noted that the standards of Corporate America were not the same as that of the fitness industry. Why was our industry so lax? What could we do to raise the bar?

WFA was founded in March of 2012. Its existence was ignited after a 21 year old group fitness instructor was sexually harassed for the clothing she was wearing to teach a class. The outfits normally consisted of tank tops and long pants.  Two different personal trainers were harassing her because of the way she dressed stating that, “when you dress like that you ask for it.” Not only was she being harassed, but other female employees of the gym were being treated with the same lack of respect.  When the incidents were reported to management, nothing was done to reprimand the trainers due to a “lack of evidence.”  In turn, the group fitness instructor quit her position at that facility.

A “shockwave” is coming for the fitness industry:
In the next decade, there is a strong chance that all personal trainers will have to be licensed by the state in which they train. Just like a physician must pass her state board exam, so will a personal trainer. Like it or not, we need to be prepared.  The WFA will be the powerhouse in providing women the skills they need to pass these exams while driving our profession to the highest of standards.